How Matech Studios Helped Bakerland Build Sales Edge and Drive Growth
Sales Edge hired Matech to design and build a sales enablement platform from scratch.
We turned their idea into a polished, scalable product through tight collaboration.
UX, dev, QA — all handled end-to-end.
Their product launched with confidence and strong early traction.
THE client
Bakerland, a leading land developer based in Australia, wanted to revolutionize the lot sales process for land developers, agencies, and agents. Their vision was to create a platform “built by land developers for land developers,” tailored to the specific needs of their industry. Beyond just software, Bakerland also needed engaging marketing collateral to showcase their projects, attract users, and promote their new platform.
To bring this vision to life, Bakerland partnered with Matech Studios. From conceptualizing and building Sales Edge, a powerful platform that connects land developers and agencies, to creating commercial decks, landing sites, and marketing collateral, Matech Studios became a trusted partner in driving Bakerland’s growth.
THE challenge
Undefined Product Vision
Bakerland had a high-level idea but needed guidance in structuring their product roadmap and defining an MVP for a quick launch.
No Existing Software Solution for Their Needs
The market lacked specialized tools for lot sales, requiring Bakerland to build a platform from scratch.
Need for Speed-to-Market
Launching quickly was critical to gaining an early-mover advantage.
Marketing Support for Visibility
Bakerland needed branded marketing materials to attract users and showcase projects.
THE SOLUTION
Matech Studios delivered a comprehensive solution: from product discovery and development to marketing materials that drove user acquisition.
Phase 1: Product Discovery
Matech guided Bakerland through a structured process to shape and validate their vision.
User Story Mapping: Defining user journeys and features
MVP Definition: Focusing on high-impact features for a quick launch
UX/UI Prototyping: Bringing the concept to life for validation
Phase 2: MVP Development
Matech built Sales Edge, a scalable MVP tailored for land developers and agencies.
Google Maps Integration: Interactive estate and lot browsing
Lot & Offer Management: Hold lots, submit offers, track status
Commissions Tracking: Automated calculation and payouts
User Dashboards: Personalized insights for developers and agencies
Phase 3: Marketing Collateral & Landing Sites
Matech crafted marketing materials to promote Sales Edge and Bakerland’s projects.
Sales Decks: Persuasive presentations to attract partners and users
Landing Sites: Designed for lead generation and conversions
Project-Specific Microsites: Showcasing individual estates to potential buyers
key metrics
Time-to-Market
MVP delivered on time, enabling early user acquisition
Marketing Impact
Decks and landing sites generated leads and built awareness
User Engagement
Streamlined lot sales and agent collaboration boosted satisfaction
the results
Accelerated Time-to-Market
Sales Edge MVP launched on time, giving Bakerland an early advantage.Platform Tailored for Land Developers
Built from Bakerland’s perspective, Sales Edge solved real industry pain points.Increased User Engagement
Intuitive features like Google Maps integration and commissions tracking boosted adoption.Professional Marketing Collateral
Sales decks and landing sites generated leads and increased visibility for both Sales Edge and Bakerland’s projects.Scalable Foundation for Growth
The MVP created a solid base for future features and integrations, while consistent branding supported their long-term growth strategy.
testimonial
Matech Studios has helped bring our idea to life, building us an innovative land sales and mapping platform that truly represents our vision and ambition.
Being in Australia, we were initially cautious about working with an overseas company, but the communication and collaboration with Pato and his team has been seamless.
From the very beginning, they demonstrated a deep understanding of our problem, vision and needs, and their ability to transform complex mapping challenges into user-friendly, cutting-edge solutions has been mind-blowing. The platform’s precision, interactivity, and scalability have far exceeded our expectations. I couldn’t be more satisfied with the result and the team’s commitment, and we look forward to a continued partnership with Matech Studios as we roll-out Sales Edge.
